Creativity has been recently something that many think of as something of importance in the world of various categories in order to solve problems. Besides, creativity is one of the greatest abilities that any of us can acquire in order to make our lives or works successful, but most people never understand how it works and uses it effectively. I believe that using creativity is one of the most important things in my abilities because I need creativity in order to do my favorite things that are related to my future jobs. This includes acting on films, writing stories and directing, and other activities most people use creativity for.
How is the productivity of brainstorming maximized?
It is said that brainstorming groups have a couple of negative influences on creativities of people brainstorming. (What are problems with brainstorming?)
Kristi Hedges (2017) suggested that people who don’t come up with ideas try to new actions or a different response to other people’s ideas. That’s because the productivity of their creativity disappears if they wait for others’ effort. To try to behave differently arise new feeling, and emotion, causing creative and critical thinking. (The Inspiration Code: How the Best Leaders Energize People Every Day.)
Another way to solve the problems is brainwriting, which is a method to reduce production blocking by having group members communicate through writing and reading rather than speaking and listening. People almost always communicate by speaking and listening when they are face to face.
- In a study of group brainwriting (Paulus & Yang, 2000),
- Group members individually wrote their ideas and handed them to the next group member, who read the ideas, wrote his or her own ideas, and handed the paper.
People who wrote down their ideas were freed from the stress of having to listen to others, and they are able to generate ideas without the fear of criticism. (Making Group Brainstorming More Effective: Recommendations From an Associative, 2016)
One article reports another answer to the problems, which is to have a group members recall there embracing experiences from their memories within the past six months before brainstorming. As the result of the experiment, The number of their ideas increased by 35%, the flexibility of their ideas increase by 25%. The reason for this outcome is that they unconsciously lost a little of their pride in expressing their ideas that seem a little crazy by recalling their embracing experiences, and the productivity of their brainstorming grown. (Creativity and negotiation research: the integrative potential, 2014)
Kristi Hedges (2017) suggests showing the impact of focused attention.
- Speakers talk about their plans and instruct their listeners to act as long as the listeners don’t care about what the seekers are sharing.
- The listeners are encouraged to be completely present to their conversation partners and look curiously each other by eye contact, their posture toward each other, and through their reactions.
By sitting in face-to-face with someone and paying attention fully, they create room to breathe, which evokes creative inspiration. If it’s truly straightforward to be a present communicator or we can make the commitment, especially in relationships where we want to inspire, we can make an impact by essentially doing nothing but choosing to pay earnest attention.This same effect happens in a large group or public. In retrospect, someone’s presence could be an invitation to inspiration. (Kristi Hedges, 2017, loc.355 )
In conclusion, the main reason that group brainstorming doesn’t work is that groups members are under pressure from other people or their boss when brainstorming. In order to solve the issue, groups members should brainstorm individually, and then combine ideas which they come up with. In other words, the others or his or her boss try to truly pay attention to a speaker and respond with positive feedback, which in turn, inspires the speaker.